MCC 5967: Direct Marketing (Inbound Teleservices Merchant)
MCC 5967 is the merchant category code for direct marketing (inbound teleservices merchant). Visa, Mastercard, Discover, and American Express assign it to businesses such as pay-per-call services, adult content, and audiotext services.
- Code
- 5967
- Category group
- Miscellaneous Stores
- Risk rating
- High risk
Which businesses use MCC 5967?
Acquiring banks assign MCC 5967 to merchants whose primary line of business is direct marketing (inbound teleservices merchant). Common examples include:
- Pay-per-call services
- Adult content
- Audiotext services
Is MCC 5967 considered high risk?
Card networks and most mainstream processors classify this MCC as high risk. Approval usually requires a specialist acquirer, a rolling reserve, and chargeback monitoring.
How does MCC 5967 affect processing fees?
MCC 5967 determines which interchange category Visa and Mastercard apply to each transaction. Codes in the miscellaneous stores range share interchange programs, so two merchants with the same card mix but different MCCs can pay different wholesale rates.
Frequently asked questions
What does MCC 5967 mean?
MCC 5967 is the merchant category code for Direct Marketing (Inbound Teleservices Merchant). Card networks use it to classify transactions from businesses such as pay-per-call services, adult content, and audiotext services.
Is MCC 5967 high risk?
MCC 5967 is generally rated high risk. Card networks and most mainstream processors classify this MCC as high risk. Approval usually requires a specialist acquirer, a rolling reserve, and chargeback monitoring.
Can a business change its MCC from 5967?
A business can request a different MCC through its acquiring bank. The acquirer reviews what the business actually sells and reassigns the code only if 5967 does not describe the primary line of business.